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Creating breakthrough products : Revealing the secrets that drive global innovation

Jonathan CAGAN ; Craig M. VOGEL | Londres (Royaume Uni) : Pearson Education Limited | 2013

For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mar[...]

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