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Value proposition design : how to create products and services customers want. Get started with...

Alexander OSTERWALDER, Auteur ; Yves PIGNEUR, Auteur ; Greg BERNARDA, Auteur ; Alan SMITH, Auteur ; Trish PAPADAKOS | Hoboken (Etats-Unis) : John Wiley & Sons | 2014

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products an[...]

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De retour le 09/12/2019

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