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Woo, wow, and win : service design, strategy, and the art of customer delight

Thomas A. STEWART ; Patricia O'CONNELL | [S.l.] : Harper Collins Publishers | 2016

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from th[...]

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