Document électronique

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

Travis WRIGHT, Auteur ; Chris J. SNOOK, Auteur | [S.l.] : Wiley-Blackwell | 2017

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digita[...]

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