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Philippe MALAVAL, Auteur ; Christophe BENAROYA, Auteur ; Jonathan AFLALO, Auteur | New-York : Springer | 2014This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, C[...]
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This book draws readers' attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models of the firm. Intended for third-year undergraduat[...]
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This book examines the relationships among leadership, the quality of the management process and business results. Drawing from the pioneering contributions of Chester I. Barnard, this book defines the role and characteristics of an effective an[...]
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Sergio ZUBELZU, Directeur de publication, rédacteur en chef ; Rodrigo MARTINEZ, Directeur de publication, rédacteur en chef | New-York : Springer | 2017This book analyzes the relationship between large-scale industrial activity and the carbon footprint, and provides a theoretical framework and tools to calculate the carbon footprint of industrial activities at every stage of their life cycles, [...]
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This volume is a collection of chapters covering the latest developments in applications of financial mathematics and statistics to topics in energy, commodity financial markets and environmental economics. The research presented is based on the[...]
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The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our mo[...]
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Marta PERIS-ORTIZ, Directeur de publication, rédacteur en chef ; Josao J. FERREIRA, Directeur de publication, rédacteur en chef | New-York : Springer | 2016The book aims to collect the most recent research and best practices in the cooperative and networking small business field identifying new theoretical models and describing the relationship between cooperation and networks in the small business[...]
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This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e.V[...]
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the nece[...]
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his book gathers the latest research results of scientists from different countries who have made essential contributions to the novel analysis of cyber security. Addressing open problems in the cyber world, the book consists of two parts. Part [...]
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This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describ[...]
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This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consu[...]
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Martin BRUECKNER, Auteur ; Rochelle SPENCER, Auteur ; Megan PAULL, Auteur | New-York : Springer | 2018This book explores how the interrelated concepts of responsible citizenship, corporate social responsibility (CSR) and sustainability can be interpreted, researched and taught. It contributes to the much-needed debate on the role of universities[...]
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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty[...]
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